The new and improved Mustang is targeted towards teenagers to young adults and parents of teenagers, who want an inexpensive, powerful,
fast, lightweight and easy to ride vehicle. The new product line includes
a wide range of lightweight vehicles, such as snowmobile, dune buggy, and four-wheeler.
Rebranded Mustang logo is designed to show that speed and power can come from lightweight vehicles. The gracefully curved flying hairs join the strong jaw of the mustang to illustrate the strength in the company and products. The book is designed with contrast colors red and gray to give it a touch of masculinity. It shows the process of rebranding a company from their logo, audience, style, visual system, to merchandise. The book is a visual guide for the rebranded company to follow in the future, so everything in their company, from store products to website are cohesive and promote the brand in a positive light.
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